Released on: September 15, 2008, 11:28 am

Press Release Author: Madan Singh

Industry: Management

Press Release Summary: SEO stands for Special Equipment Operator? Senior Executive
Officer? Sponsors for Educational Opportunity? Special Equipment Operator? State
Engineers Office? Seasoned Equity Offering? Software Engineering Organization?

Press Release Body: SEO stands for Special Equipment Operator? Senior Executive
Officer? Sponsors for Educational Opportunity? Special Equipment Operator? State
Engineers Office? Seasoned Equity Offering? Software Engineering Organization?
Society of Education Officers? Special Equipment Option? Security Engineering
Officer? Special Exemption Order? OK, OK let's get serious here. South Eastern Ohio?
Sorry I'm done now. Actually all of these are actual acronyms for SEO but not the
one we want to talk about here.

First a quick dictionary definition: "The term used to describe the marketing
technique of preparing a website to enhance its chances of being ranked in the top
results of a search engine once a relevant search is undertaken. A number of factors
are important when optimizing a website, including the content and structure of the
website's copy and page layout, the HTML meta-tags and the submission process."

Search Engine Optimization. SEO is a critical skill to learn if you want your Web
site to rank well in free search engine listings. E-commerce sites are notoriously
difficult to optimize for high rankings due to a number of factors that hinder their
ability to rank well, including poor shopping cart designs, lack of content, poor
linking structures, lack of inbound links, etc. This is the place to learn how to
build or modify your Web site to achieve better rankings in the free listings
Google™, MSN™, Yahoo! ™ as well as in other popular search engines.

Content is one of the biggest influences on the success of your search Engine
Optimization program. There is a saying that content is king and this is true
whether it is for your optimized web pages, you're paid advertising message, or your
optimized news releases.

Search engine optimization is a lot like weight loss. The one big difference being
that when you get SEO right it usually doesn't come back to haunt you after a few
years. You've got some things that are effective and some that are not, and it's
hard to trust the claims of one over the other. You want to believe the
great-results-with-no-effort claims, and you hope they are true... but are they
worth wasting your time and money on.

Did you know that most search engines can't "read" graphics? Did you also know that
key search words and phrases in your "title tag", "META tags" (in the HTML script of
your site) and body text are often very important references that search engines
analyze when ranking web sites for search relevancy? Optimizing your title tags,
Meta tags and your body text for search engines gives it a much better chance of
ranking highly for particular words or phrases that you would expect potential
visitors to type in to search engines to find your site.


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